Movie Theaters Are on the Brink. Can Wine and Cheese Save Them?
When the Spanish-Revival-style Roxy opened on Broadway in 1927, the 5,900-seat movie theater boasted an enormous pipe organ with three keyboards and its own 110-member symphony orchestra. A mechanical orchestra pit rose and receded before screenings. The theater employed a male chorus, a ballet company and a chorus line called the Roxyettes. The all-male ushers, drilled and dressed to military precision, were memorialized by Cole Porter in a lyric from "You're the Top": "You're the pants on a Roxy usher." Movie theaters have pretty much been in decline ever since, buffeted by a sequence of near-mortal blows: The Great Depression. The automobile. World War II. Radio and television. Affordable high-definition TVs and surround-sound systems. Home video. Netflix. And now: "Trolls World Tour." With movie theaters closed because of the pandemic, many Hollywood producers have delayed the release of potential blockbusters. But on April 10, Universal Pictur...